Case studies

From goals to gains.

Real engagements across our three levers — measured causally, caveats stated. Pick a story to dive in, or download the full case study.

Inventory
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₹49.7L dead capital surfaced

Inventory prioritization

75% of SKUs overstocked, 36% that won't sell. We turned stock-health signals into an approval-ready PO list.

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Promos
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₹31L/yr margin recovered

Promo & pricing

From a national-flat discount to City × SKU rates. Less discount, more revenue — measured causally.

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Ads
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+32% revenue, same budget

Ad effectiveness

Hourly ROAS exposed ₹4,688 of waste inside a ₹2,000/day cap. Bid up the winners, pull the dead hours.

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Ad effectiveness

Same budget, +32% revenue.

Leading plant-protein brand · Blinkit Product-Booster · ₹2,000/day cap · single SKU · 22 days.

Slot 2: 3.08× ROAS, underfunded → BID UP
Slot 3: 0.00×, a dead slot → PULL
₹4,688 of waste surfaced in 22 days, inside the cap
D+1 → D+3 attribution revisions of +127% / +310% / +3050%
Up to −22% bid cuts with no rank loss
1.2×
Slot 1
3.08×
Slot 2
0.0×
Slot 3
1.0×
Slot 4
1.6×
Slot 5

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Promo & pricing

₹31L/yr in margin, recovered.

Leading organic-staples brand · Blinkit · 69 SKUs × 250 cities · 17-day pilot · Control + Test 1 + Test 2.

From a national-flat 11.3% discount to City × SKU optimized rates
Test 1: −1.46pp discount yet +3.4% revenue (DiD)
Combined ₹2.57L/mo → ₹31L/yr recovered (portfolio-scaled ₹47L/yr)
Honest caveat: 8-day post window; CI −0.2% to +7.0% — 30-day extension recommended
+3.4%
MUM
+1.1%
DEL
−0.4%
BLR
+2.2%
PUN
−1.8%
HYD

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Inventory prioritization

“That's not inventory. That's locked-up capital.”

Q-com brand · multi-WH · stock-health × DRR → approval-ready PO list.

75% of SKUs overstocked; 36% won't sell
₹49.7L of capital locked, surfaced
₹17,759/day revenue bleed from feeder-to-shelf breaks
Reject 5 POs → free ₹2.0L; fulfil 4 Mumbai POs covering ₹2.9L at risk
420
SKU-A
310
SKU-B
180
SKU-C
90
SKU-D
0
kill

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Playbooks

Steal our playbooks.

Practical, lever-by-lever guides our team runs on live accounts. Download one — we'll send it over after a quick intro.

The hourly ROAS playbook

How we find wasted ad spend inside a daily cap and reallocate to winning hours.

The promo elasticity playbook

Decompose revenue, measure pass-through, optimize City × SKU rates causally.

The stock-to-PO playbook

Turn stock-health and DRR signals into an approval-ready dispatch list.

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